“[Disco Shark] the most chic and sophisticated, slowly-rotating mirrored animal that has ever hung above a party.”
–Jumping the Disco Shark: How Techno is Saving Wildlife’- THUMP
Disco Shark made its return to Coachella’s YUMA Tent where it shone brightly to the techno and house beats throughout both weekends. In an effort to raise awareness of endangered species in the ocean, specifically sharks and the human practices driving sharks to extinction, Disco Shark creator, New York based artist and conservationist Kevin McHugh has launched a GoFundMe fundraiser to raise $20,000 with a portion of proceeds benefiting shark conservation organizations Oceana and Shark Team One.
This campaign aims to change the belief that sharks are vicious predators and raise awareness of human practices further threatening these endangered species. As festival goers and fans of Disco Shark have given it life via social media, it has also gained support from Daymond John from ABC’s Shark Tank who appears in the fundraiser video . Mini-Disco Shark memorabilia is available for different donation tiers ranging from a Disco Shark key chain up to an eight foot Disco Shark sculpture.
After decades of managing the careers of influential artists and DJ’s such as Nicole Moudaber (Coachella 2014) and Danny Tenaglia (Coachella 2008, 2015), artist Kevin McHugh began a personal artistic exploration of his own along the way.
Inspired by his fishing trips with his father as a child, Kevin developed an interest in the beauty of sea life. He began creating fiberglass renditions of sailfish and sharks, adorned with different materials: everything from iridescent mother of pearl and brilliant Swarovski crystals to leather and lacquer. The pieces are meant to change the way people perceive the notion of trophy fish by transforming them into stunning works of art.
ABOUT ‘DISCO SHARK’
A one-of-a-kind fiberglass Mako shark sculpture, covered in over 6,000 glass mirror tiles, has been on rotation inside the YUMA Tent at The Coachella Valley Music and Arts Annual Festival 2014 and 2015 otherwise it resides at Los Angeles’ Sound Nightclub. McHugh hopes to engage audiences in a deeper understanding of these important apex predators and their dwindling numbers in large part due to the unimaginable practice of finning them live for shark fin soup. National Geographic puts the estimate killed at 100 million per year. For more info, read here .
ABOUT OCEANA :
Oceana was established in 2001 by a group of leading foundations — The Pew Charitable Trusts, Oak Foundation, Marisla Foundation (formerly Homeland Foundation), and the Rockefeller Brothers Fund. Oceana is an international organization focused solely on oceans, dedicated to achieving measurable change by conducting specific, science-based campaigns with fixed deadlines and articulated goals. Click here to sign a petition to help pass a law that will make shark finning illegal.
ABOUT SHARK TEAM ONE:
Shark Team One plays an important role protecting sharks and the ocean ecosystem with our conservation initiatives, partner programs, outreach events and seminars. They also provide conservation travel to local and global destinations where sharks are on the verge of extinction. Proceeds from each trip help stimulate local economies and fund research that in turn helps sharks and our oceans. Click here to join Shark Team One.