STARRING SINGTANK’S JOSEPHINE AND ALEXANDRE DE LA BAUME
“Coming Down” is the exciting result of a collaboration between critically acclaimed film innovator, Francesco Carrozzini, the much feted actress and singer Josephine de le Baume, who, alongside her brother Alexandre, is one half of the band ‘Singtank’ and the classic Swiss fashion brand Bally.
“It’s very little of a story and very much of a feeling” says Francesco Carrozzini. The film was inspired by an interview of the nouvelle vague icon Brigitte Bardot, and Italian cinema in the 1960s.
In her portrayal of a Los Angeles actress enduring another long telephone interview, de la Baume perfectly captures the complex and parallel feelings of success and ennui often afflicting the modern celebrity, all whilst looking over the beautiful yet lonely landscape of the Hollywood Hills.
“We wanted to show a modern yet timeless and elegant woman; the Bally woman, personified by Joséphine” adds Bally CEO, Frédéric de Narp. “Whilst the dialogue and decor could very easily be from over 50 years ago, this exact situation can still take place today.”
Furthermore, the film is a tribute to American modernist design, set in the Harpel House and built by architect John Lautner in 1956 (responsibile for designing some of the most distinct West Coast properties of the mid 20th century).
The video features the song “Coming Down“, an ethereal song from Singtank’s new album “Ceremonies”.
The film is a clear expression of Bally’s newfound aesthetics and common values with modernist design. It presents the SS15 collection, including the brand bag of the season, the Sommet Fold.
Watch the video for “Coming Down” here.
“The short film is a tribute to the Modernist legacy of Bally” says Frédéric de Narp.
Bally’s passion for Modernist design dates back to the origin of the movement. Both Bally’s flagship store in Paris and the historical branch in Lyon were designed by Robert Mallet-Stevens (founder of the French Union of Modern Artists) in 1929 and 1934, respectively.
Innovation. Functionality. Modernity. Since 1851, these three principles have symbolized the enduring pioneer spirit of founder Carl Franz Bally an ethos that continues to imbue this authentic Swiss brand with its visionary commitment to cutting edge techniques and world-class craftsmanship.
Over 160 years after Bally was founded, leather remains its medium and inspiration; a fine natural material that serves both functionality and creativity. Every product is a testament to Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Bally’s expertise and integrity have developed a culture of excellence that uplifts its collections to the status of artistic expression.
The brand’s current reconnection with Modernism and the art world through the ‘Function and Modernity’ initiative, is a recent response to their original essence and philosophy, allowing the brand to express its core values. Today, Bally is the unique Swiss luxury shoe and accessory brand.
ABOUT FRANCESCO CARROZZINI
Francesco Carrozzini was born in Italy. He grew up in a very creative environment, being exposed at a very early age to art and fashion, as son of iconic editor-in-chief of Italian Vogue, Franca Sozzani. In 2001 Francesco enrolled at the university of Milan to study philosophy. Two years later, while still a student, Francesco received his first assignment as director for Italian MTV. At age 22 Francesco moved to New York City, where he continued his directing career and had his feature film debut a year later, with the documentary film Wierszalin. He has since gained an Emmy Award nomination and a best young director nomination at the Cannes Lions. He has also made himself a name as one of the best young talents in the world of portrait and fashion photography. His pictures appear in publications such as Vanity Fair, Rolling Stone, W, NEW YORK magazine, The New Yorker, Italian Vogue and L’Uomo Vogue amongst others. Francesco lives in New York City and once a year teaches a photography workshop at the university of Venice, Italy. For the last two years Francesco has directed music videos for the biggest-selling American stars including
Lana Del Rey, A$AP Rocky, Nicki Minaj, Beyoncé, Lenny Kravitz and Rita Ora.
Joséphine de La Baume (vocals) and her brother Alexandre de La Baume (vocals, guitar) form the duo Singtank. Their sound has often been compared to modern music icons such as : David Bowie, Pulp and the Pixies. This comparison is not strange given that, despite being French, Singtank recorded their first EP, The Party, in England with producer Nellee Hooper, who has previously worked with the likes of Radiohead and Massive Attack. The Party was released on 30 October 2011. In Wonder, the first album was released in May 2012, a spring release for playful and sunny pop.
Singtank will release their second Album ‘Ceremonies’ on September 22nd. The first single ‘Can You Hear Me’ was released last June, «a starbust of French psychedelic reggae-pop, with arrangement by Joséphine’s husband, Mark Ronson» according to The Times. This album was produced by Samy Osta (Chromeo, Jamaica), who managed, according to the band, to find their organic sound. Josephine is grateful credits this talented producer with helping her find new ways to sing.
ABOUT THE HARPEL HOUSE
The house had been standing in the shadow of more famous creations of John Lautner ; the Chemosphere, the Sheats-Goldstein, the Mauer, the Segel. The Harpel house had been altered by its previous owners, and the architecture aficionados had actually stopped considering it as a Lautner piece, when Mark Haddawy, current owner and collector purchased it and restored it to fit its original condition. The restoration was completed in 2008 after a two-years of work, and the attention to details of Mr Haddawy revived the spirit of the famed architect. Haddawy went so far as to recreate the doorknobs, light-fixtures and so on…
After its hommage to European Modernism, Bally now pays tribute to the American architects of the mid-century with this movie shot in the lesser known but equally beautiful Harpel House by John Lautner. Join Joséphine de la Baume for a tour of the historic landmark.