Daft Punk continue to do everything more artfully and clever than most. See these new ads their Daft Arts company made for their merch. More are on their site. The ads are a triumph on their own but also the merch is always specialized and in collaboration with timeless brands (see the yo yo, pen, frisbee, hats, etc). They even kill it with merch basically.
Now follow Daft Punk Official Merchandise on a new Instagram: @daftpunkstore