PARTNERS WITH SWAROVSKI TO BUILD THE FIRST CRYSTALLIZED TOURING ICE CREAM TRUCK!
UPDATES ON DEBUT FULL LENGTH AND NEW WEBSITE LAUNCH
Heartsrevolution, the digital-punk duo from NYC, have partnered with the sparkling couture staple Swarovski Elements to completely bedazzle their infamous Heartschallenger ice-cream truck to make it the world’s first and only completely crystallized touring vehicle. The trucks operate as a nexus of their self-empowered infrastructure by selling treats outside of shows and music festivals. The duo is determined to continue with their DIY approach while inspiring the 21st century generation to think outside of the box.
The band has launched a new website at www.heartsrevolution.com where you can follow them on their journey of making the album and creating music videos for each track or download the Heartschallenger theme song as a ringtone. In addition, they have created an online widget where users invited to join the Heartschallenger Army. Through this widget, fans can upload a photo to create their own Heartschallenger ID card with the trademark Heartschallenger ski mask.
Born of a punk ethos the band has self released records and self funded tours all via the Heartschallenger ice-cream trucks. Heartsrevolution’s breakout EP, Switchblade, boasted their own unique brand of electronic neo-punk dance music and included the anthemic “C.Y.O.A. (Choose Your Own Adventure)”, the acronym serving as the mantra that has shaped their career-arc thus far. The group formed in 2005 when Lo asked Ben to compose a soundtrack for the first Heartschallenger. After the release of the Switchblade EP, the group rode a wave of early critical acclaim.
After much work, touring and time in the studio, Heartsrevolution plan to release their debut full length album, Ride or Die, this fall!
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